BIDEN'S
FIRST 100 DAYS

Art Direction, copy and design: Joey Chen

A design concept pitched to promote Biden's First 100 Days. With high news fatigue and a decline in media trust in the United States, the aim is highlight The Economist to stand out as a voice of clarity in an emotionally charged, polarised space. Our brand is about helping people to feel enlightened and empowered to make decisions they believe will move the world in the right direction. This concept focuses on creating an engaging experience for the audiences by inviting them to express their anticipation for these 100 days.