THE ECONOMIST GROUP OFFICE BRANDING
Art Direction: Anne Bartscherer
Design: Joey Chen
Photography: Phillip Reed, Joey Chen 
**All images are owned by TEG



The project aims to create an employee-led office design with the implement of the new branding. I want to create a more interactive space that fits the needs of the employees. The original design of the office has a lot of grey and make the overall environment dim with the lack of natural lighting. I want to introduce the iconic Economist Red into the office to brighten up the space and to create a more welcoming experience.