Uniqlo Billie Eilish T-Shirt promotion poster stand
UNIQLO
Art Direction: Dana Saragnese, Joey Chen
Copy: Kate Kolenda, Charlotte Hammond
Design: Joey Chen
Uniqlo is a Japanese fashion brand designed to improve everyone's life. It is simple, high-quality, everyday clothing with a practical sense of beauty, ingenious in detail, designed with life's needs in mind, and always evolving. The creatives below showcase marketing assets that communicate product information and LifeWear message to potential customers. Including t-shirt collaborations, promotional campaign poster, point-of-purchase (POP), and sustainability infographics that distributed to stores nationwide.
Point of Purchase
POP stands for “point-of-purchase” and refers to anything that customers interact with in-store when they are deciding whether or not to purchase a product. Every week we process about 100 different pieces of POP in different sizes to fit the needs of all stores across the United States.
Uniqlo promotion poster design
Uniqlo campaign poster design